Platform Contribution
Month-over-Month Comparison
Content Breakdown
Month-over-Month
Month-over-Month Comparison
Facebook Growth
Gender, age, and location breakdowns are not available through the Metricool API for this brand. Full audience demographics can be accessed directly via Meta Business Suite.
Available Audience Signals
Recommendation: Export audience demographics monthly from Meta Business Suite (Audience > Demographics) to track gender, age groups, top countries, and top cities for both Instagram and Facebook.
Top 5 Posts / Reels (sorted by interactions)
| # | Content | Type | Views | Reach | Likes | Comm | Shares | Saves | Eng% |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Always Banús Beach | Carousel | 6,481 | 4,090 | 274 | 6 | 1 | 14 | 7.2% |
| 2 | Banús Beach 2026 is here | Carousel | 4,692 | 2,641 | 146 | 0 | 9 | 9 | 6.2% |
| 3 | Sunday well spent ☀️ | Carousel | 4,780 | 2,090 | 120 | 12 | 10 | 8 | 7.2% |
| 4 | The countdown is over | Carousel | 4,233 | 2,431 | 117 | 8 | 5 | 4 | 5.5% |
| 5 | Season: ON. Reopening 6 March | Reel | 1,610 | 1,091 | 79 | 3 | 7 | 1 | 8.3% |
| 6 | Four days. Four vibes. | Image | 2,900 | 1,707 | 42 | 7 | 9 | 3 | 3.6% |
Top 3 Stories by Reach
| # | Date | Type | Reach | Impr. | Replies | Taps Fwd | Taps Back | Exits |
|---|---|---|---|---|---|---|---|---|
| 1 | Mar 24 | Video | 644 | — | 0 | 474 | 6 | 80 |
| 2 | Mar 25 | Image | 558 | — | 0 | 414 | 16 | 79 |
| 3 | Mar 30 | Video | 485 | — | 1 | 166 | 19 | 70 |
Insight: Top stories reached 485-644 each — strong pre-season engagement for Banús Beach. Video stories dominate (28 out of 38) and drive high forward taps (474 on the #1 story). Image stories also perform well (Mar 25, 558 reach). Recommendation: sustain the daily story cadence throughout April as the season opens, and add interactive stickers (polls, countdowns, location tags) to push the near-zero reply rate up.
Story Content Categories
Insight: Video stories dominate (74%) and align with the pre-season hype phase. Top reach (644) was the Mar 24 teaser video, followed by the Mar 25 reopening announcement. Tap-forward volume is strong, meaning the audience completes the sequence. Add polls and countdowns for the April opening to lift the near-zero reply rate.
Feed Content Split (4 categories)
| Type | Qty | Avg Views | Avg Reach | Avg Likes | Avg Eng% |
|---|---|---|---|---|---|
| Reels | 4 | 1,175 | 854 | 40 | 5.0% |
| Carousel | 5 | 4,469 | 2,424 | 155 | 6.5% |
| Post | 1 | 2,900 | 1,707 | 42 | 3.6% |
| Stories | 38 | — | 248 | — | — |
Recommendation: Carousels are delivering the highest interactions for Banús Beach (avg 160 vs 45 for reels). For the 2026 season, double down on carousels (target: 6-8/month) for the hero drops, and use Reels (6-8/month) for reach and discovery. Emotional hooks work best: sunsets, pre-opening moments, crew anticipation.
To track social media conversions, we recommend implementing the following tools:
Available Signals
Marbella Beach Club Competitors (Instagram)
| Hotel | Followers | Eng Rate | Posts/mo | Reels |
|---|---|---|---|---|
| Nikki Beach Marbella | ~185K | 1.2% | ~40 | ~15 |
| Ocean Club Marbella | ~56K | 1.8% | ~25 | ~10 |
| La Sala by the Sea | ~32K | 2.2% | ~30 | ~8 |
| Trocadero Arena | ~22K | 1.5% | ~20 | ~6 |
| Banús Beach | 7,191 | 5.6% | 10 | 4 |
| Playa Padre | ~9K | 2.0% | ~18 | ~5 |
Key Insight: Banús Beach leads the Marbella beach club set in engagement rate (5.6%) — 3.7x above the hospitality average and highest among tracked competitors. Audience is smaller than the legacy hospitality giants, but quality of engagement and the Puerto Banús location are strong differentiators. Season reopening in April should push reach and content cadence aggressively.
| KPI | January | February | March | Trend |
|---|---|---|---|---|
| Total IG Followers | 7,050 | 7,066 | 7,191 | ↗ |
| IG Net Growth | -21 | +12 | +125 | ↗ |
| IG Interactions | 437 | 720 | 1,209 | ↗ |
| IG Content Pieces | 5 | 5 | 10 | ↗ |
| FB Follows | 293 | 296 | 299 | ↗ |
| FB Engagements | — | 33 | 308 | ↗ |
| Total Audience | 7,343 | 7,362 | 7,490 | ↗ |
| Overall Score | 6.0 / 10 | 6.8 / 10 | 8.5 / 10 | ↗ |
Growth trajectory: accelerating towards the season. Q1 total IG growth: +141 followers after a January dip. Interactions tripled from January (437) to March (1,209). Views tripled (13,676 → 43,260). March marks the official Banús Beach 2026 reopening — April and May are expected to continue the acceleration as the season peaks. Projected April IG followers: ~7,350+.
We look forward to continuing to grow Banús Beach's digital presence together.