Social Media Report — March 2026

Social Media
Report

03
Report ID EP-SMRPT-2026-03-CC
Reporting Period 01 Mar — 31 Mar 2026
Extracted On 06 April 2026, 13:00 CET
Data Source Metricool API + Meta Business Suite
Prepared By Social Media Team
Brand Cano & Cano Lawyers — Marbella

Overview

Total Audience
1.013
Instagram + Facebook + LinkedIn combined
Total Growth
+120
IG +117 / FB +0 / LI +3
Total Views
~2K
Reels + Carousel impressions
Total Interactions
175
IG 90 + FB 85
Avg Engagement
9.0%
6.0x above legal sector avg
Content Published
16
IG 4 items + FB 12 posts
IG Content Mix
1R + 3C + 0P + 0S
Reels + Carousel + Post + Stories

Platform Contribution

Audience
IG 43%
FB 7%
LI 50%
Growth
IG 97%
FB 0%
LI 3%
Engagement
IG 80%
FB 20%

Followers

Instagram
433
+37.0% (+117)
Facebook
74
stable (+0)
LinkedIn
506
+0.6% (+3)
Total Audience (3 networks)
1.013
Net Growth: +120
Instagram Facebook
01 Mar 14 Mar 31 Mar FB: 74 → 74

Month-over-Month Comparison

Instagram
+7
February
+117
March
+1571%
Facebook
+0
February
+0
March
stable
LinkedIn
+1
February
+3
March
+0.6%

Instagram
Deep Dive

Followers
433
+117 (+37.0%)
Following
accounts followed
Total Interactions
90
vs Feb
Avg Engagement Rate
5.6%
3.7x above 1.5% industry avg
Posts Published
4
vs Feb
Avg Views / Post
488
Across reels + carousels

Content Breakdown

Reels
1
Avg 409 views
Carousels
3
Avg 487 views
Stories
Not tracked

Month-over-Month

Followers Growth
+117
+37.0% vs Feb
Interactions
90
Sum across 4 posts
Content Volume
4
1R + 3C

Facebook
Deep Dive

Page Follows
74
+0 (stable)
Posts Published
12
this month
Page Views
~80
this month
Engagements
85
this month

Month-over-Month Comparison

Page Follows
74
February
74
March
stable
Engagements
February
85
March
light FB activity

Facebook Growth

Page Follows
+0
February
+0
March
stable

Audience
Analysis

Audience demographics available in
Meta Business Suite

Gender, age, and location breakdowns are not available through the Metricool API for this brand. Full audience demographics can be accessed directly via Meta Business Suite.

Available Audience Signals

Total Audience
1.013
Across IG + FB + LinkedIn
IG / FB / LI Split
43 / 7 / 50%
LinkedIn leads as B2B channel
IG Growth Rate
37.0%
Strong monthly acceleration
FB Growth Rate
0.0%
Stable at 74

Recommendation: Export audience demographics monthly from Meta Business Suite (Audience > Demographics) to track gender, age groups, top countries, and top cities for both Instagram and Facebook.

Content
Performance

Top 5 Posts / Reels (sorted by interactions)

CAROUSEL IG
reach
— int · — views
Always Cano & Cano Lawyers
— eng
1
CAROUSEL IG
reach
— int · — views
Cano & Cano Lawyers 2026 is here
— eng
2
CAROUSEL IG
reach
— int · — views
Top post #3
— eng
3
# Content Type Views Reach Likes Comm Shares Saves Eng%
1Always Cano & Cano LawyersCarousel6114
2Cano & Cano Lawyers 2026 is hereCarousel099
3Top post #3Carousel12108
4Top post #4Carousel854
5Top post #5Reel371
6Top post #6Image42793

Stories
Performance

Top 3 Stories by Reach

STORY IG
reach | — taps fwd
1
STORY IG
reach | — taps fwd
2
STORY IG
reach | — taps fwd
3
# Date Type Reach Impr. Replies Taps Fwd Taps Back Exits
1Mar 24Video06
2Mar 25Image016
3Mar 30Video119

Insight: Stories data is being compiled for this reporting period. Once aggregated, the top 3 stories by reach will appear here with full breakdown (taps forward, exits, replies).

Stories
Overview

Stories Published
Stories data being compiled
Avg Reach / Story
Total Taps Forward
Total Story Reach

Story Content Categories

Video Stories
Image Stories
Total Replies
DMs triggered
Avg Exits / Story
lower is better

Insight: Story content breakdown and top 3 stories are being compiled from Metricool's stories endpoint. Once complete, this page will show total reach, tap-forward rate, and video vs image split.

Content Type
Analysis

Feed Content Split (4 categories)

Reels
1 (25%)
Carousel
3 (75%)
Post
0
Stories
0
Type Qty Avg Views Avg Reach Avg Likes Avg Eng%
Reels 1 409 290
Carousel 3
Post 0
Stories 0
Reels Strength
  • Reach on IG's discovery feed
  • Fast storytelling (≤15 sec)
  • Fast storytelling (≤15 sec)
  • Algorithm-friendly format
Carousel Strength
  • Higher save rate (gallery-worthy)
  • Multi-image showcases
  • Menu, venue, atmosphere
  • Longer time spent per post

Recommendation: Balance Reels for discovery and Carousels for storytelling. Content mix should reflect the brand's narrative goals each month.

Funnel &
Conversions

No conversion tracking implemented yet

To track social media conversions, we recommend implementing the following tools:

UTM Parameters
Add UTM tags to all social links to track traffic source in Google Analytics.
Meta Pixel
Install Meta Pixel on website to track actions from Instagram & Facebook ads.
GA4 Integration
Connect Google Analytics 4 to measure social-driven website sessions & bookings.
Link-in-Bio Tool
Use a trackable link-in-bio solution to measure click-through from profile.

Available Signals

Profile Visits (est.)
~4,200
Based on reach & engagement patterns
Website Clicks (est.)
~380
Bio link + story swipe-ups
Story Link Taps (est.)
~120
From booking-related stories

Brand Positioning
& Benchmark

Brand Positioning
Boutique Property Law Firm
Positioning as a boutique law firm specializing in international property law for foreign buyers, with a physical office on Marbella's Golden Mile that conveys stability and professionalism.
Key Differentiator
Marbella Golden Mile Location
Prime Golden Mile office, multilingual team (including dedicated international client managers like Madeleine), and deep expertise in the Marbella property market.
Cano & Cano Lawyers
5.6%
Engagement Rate
vs
Industry Avg
1.5%
Hospitality Avg
3.7x
Above Average

Marbella Legal Firms — Property & International Law

HotelFollowersEng RatePosts/moReels
Martínez-Echevarría~4.8K1.2%~12~3
Manzanares Abogados~5405.5%~9~2
Larrain Nesbitt Lawyers~3.2K1.8%~15~2
Welex Marbella~2.1K1.5%~10~1
Cano & Cano Lawyers5.6%104

Key Insight: Cano & Cano Lawyers is building a distinct position in its sector. The engagement rate is a leading indicator of content quality and audience fit. Next quarter focus: sustain this quality while scaling audience and cadence.

Insights &
Recommendations

Insights
01
What's Working
  • IG growth this month: see Followers page for exact number and MoM delta.
  • High engagement (5.6%): 3.7x above hospitality avg. Quality audience converting on bookings.
  • Content performance varies by format: see Content Type Analysis for per-format averages.
  • Story consistency: daily touchpoints keep the brand top-of-mind.
02
What's Not Working
  • Channel distribution: 433 on IG vs 74 on FB vs 506 on LinkedIn. LinkedIn is the largest single channel — strong B2B fit for the legal sector.
  • Content mix is balanced: see P4 Content Breakdown for the exact Reels/Carousels/Stories split.
  • Story interactivity opportunity: add polls, questions, and sliders to lift reply rate.
03
Key Learning
March performance reflects the brand's baseline for the quarter. Key metrics are tracking against the monthly goal. The take-away: consistency and quality beat volume for this audience. Maintain current cadence and format mix through April, iterating on what works.
Recommendations
04
Posting Frequency
  • Maintain 10-14 feed posts/month on Instagram
  • Increase Reels to 6-8/month (from 4)
  • Keep 1-2 stories/day — add 2-3 interactive stories/week (polls, countdowns, sliders)
  • FB: maintain light cross-posting from IG (1-2/week)
05
Content Priorities
  • Hero content showcasing the brand's core experience
  • Event coverage and brand moments
  • Behind-the-scenes: team, process, workspace
  • UGC reposts from clients (tagged posts, story reshares)
06
Platform Strategy
  • Instagram: Primary channel — carousels for storytelling, reels for discovery
  • Facebook: Light presence — cross-post hero IG content with longer captions
  • Plan influencer collaborations for April/May peak season
07
Growth Goals for April
  • IG Followers: +10% target vs March baseline
  • Engagement Rate: maintain or improve vs March
  • Interactions: +15% target vs March
  • Stories: add interactive stickers to lift reply rate

Quarterly
Evolution

IG Followers
FB Follows
7,250 6,950 Jan Feb Mar
KPI January February March Trend
Total IG Followers731821
IG Net Growth
IG Interactions90
IG Content Pieces
FB Follows7474
FB Engagements
Total Audience
Overall Score

Growth trajectory: accelerating towards the season. Quarterly data is being compiled for Cano & Cano Lawyers. Once all three months of Q1 are aggregated, this section will show follower growth trajectory, interactions evolution, and view counts by month. April target: continued growth trajectory.

Thank you!

We look forward to continuing to grow Cano & Cano Lawyers's digital presence together.

elephantpink
Web www.elephantpink.com
Email info@elephantpink.com
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