Social Media Report — March 2026

Social Media
Report

03
Report ID EP-SMRPT-2026-03-MZ
Reporting Period 01 Mar — 31 Mar 2026
Extracted On 06 April 2026, 13:00 CET
Data Source Metricool API + Meta Business Suite
Prepared By Social Media Team
Brand Manzanares Abogados — Marbella
REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 1 / 15
Manzanares Abogados — Social Media Report Period: 01/03/2026 – 31/03/2026

Overview

Total Audience
1.436
Instagram + Facebook + LinkedIn combined
Total Growth
+107
IG +90 / FB +6 / LI +11
Total Views
~4.3K
Reels + Carousel impressions
Total Interactions
145
IG 143 + FB 2
Avg Engagement
5.5%
3.7x above legal sector avg
Content Published
53
IG 9 items + FB 44 posts
IG Content Mix
2R + 5C + 2P + 0S
Reels + Carousel + Post + Stories
📣 Paid Media Active — March 2026
€284.51 spend · 73,955 impressions · 43,508 reach · 4,767 clicks
2 campaigns active: Acquisition IG (€269.97, LINK_CLICKS, CTR 6.87%) + Boosting IG (€14.54, ENGAGEMENT). CPC €0.06 · CPM €3.85 · CTR 6.45%

Platform Contribution

Audience
IG 57%
FB 5%
LI 38%
Growth
IG 84%
FB 6%
LI 10%
Engagement
IG 80%
FB 20%
REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 2 / 15
Manzanares Abogados — Social Media Report Period: 01/03/2026 – 31/03/2026

Followers

Instagram
821
+12.3% (+90)
Facebook
63
+10.5% (+6)
LinkedIn
552
+2.0% (+11)
Total Audience (3 networks)
1.436
Net Growth: +107
Instagram Facebook
— — — — 01 Mar 14 Mar 31 Mar — — FB: 57 → 63

Month-over-Month Comparison

Instagram
+15
February
→
+90
March
+500%
Facebook
+0
February
→
+6
March
+10.5%
LinkedIn
+0
February
→
+11
March
+2.0%
REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 3 / 15
Manzanares Abogados — Social Media Report Period: 01/03/2026 – 31/03/2026

Instagram
Deep Dive

Followers
821
+90 (+12.3%)
Following
355
accounts followed
Total Interactions
143
vs Feb
Avg Engagement Rate
5.6%
3.7x above 1.5% industry avg
Posts Published
9
vs Feb
Avg Views / Post
620
Across reels + carousels

Content Breakdown

Reels
2
Avg 580 views
Carousels
5
Avg 434 views
Stories
—
Not tracked

Month-over-Month

Followers Growth
+90
+12.3% vs Feb
Interactions
143
Sum across 9 posts
Content Volume
9
2R + 5C + 2P
REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 4 / 15
Manzanares Abogados — Social Media Report Period: 01/03/2026 – 31/03/2026

Facebook
Deep Dive

Page Follows
63
+6 (+10.5%)
Posts Published
44
this month
Page Views
~100
this month
Engagements
2
this month

Month-over-Month Comparison

Page Follows
57
February
→
63
March
+10.5%
Engagements
—
February
→
2
March
low FB activity

Facebook Growth

Page Follows
+0
February
→
+6
March
+10.5%
REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 5 / 15
Manzanares Abogados — Social Media Report Period: 01/03/2026 – 31/03/2026

Audience
Analysis

ⓘ
Audience demographics available in
Meta Business Suite

Gender, age, and location breakdowns are not available through the Metricool API for this brand. Full audience demographics can be accessed directly via Meta Business Suite.

Available Audience Signals

Total Audience
1.436
Across IG + FB + LinkedIn
IG / FB / LI Split
57 / 4 / 38%
IG and LinkedIn balance the mix
IG Growth Rate
12.3%
Strong monthly acceleration
FB Growth Rate
10.5%
Small but stable

Recommendation: Export audience demographics monthly from Meta Business Suite (Audience > Demographics) to track gender, age groups, top countries, and top cities for both Instagram and Facebook.

REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 6 / 15
Manzanares Abogados — Social Media Report Period: 01/03/2026 – 31/03/2026

Content
Performance

Top 5 Posts / Reels (sorted by interactions)

CAROUSEL IG
— reach
— int · — views
Always Manzanares Abogados
— eng
1
CAROUSEL IG
— reach
— int · — views
Manzanares Abogados 2026 is here
— eng
2
CAROUSEL IG
— reach
— int · — views
Top post #3
— eng
3
# Content Type Views Reach Likes Comm Shares Saves Eng%
1Always Manzanares AbogadosCarousel———6114—
2Manzanares Abogados 2026 is hereCarousel———099—
3Top post #3Carousel———12108—
4Top post #4Carousel———854—
5Top post #5Reel———371—
6Top post #6Image——42793—
REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 7 / 15
Manzanares Abogados — Social Media Report Period: 01/03/2026 – 31/03/2026

Stories
Performance

Top 3 Stories by Reach

STORY IG
— reach | — taps fwd
—
1
STORY IG
— reach | — taps fwd
—
2
STORY IG
— reach | — taps fwd
—
3
# Date Type Reach Impr. Replies Taps Fwd Taps Back Exits
1Mar 24Video——0—6—
2Mar 25Image——0—16—
3Mar 30Video——1—19—

Insight: Stories data is being compiled for this reporting period. Once aggregated, the top 3 stories by reach will appear here with full breakdown (taps forward, exits, replies).

REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 8 / 15
Manzanares Abogados — Social Media Report Period: 01/03/2026 – 31/03/2026

Stories
Overview

Stories Published
—
Stories data being compiled
Avg Reach / Story
—
—
Total Taps Forward
—
—
Total Story Reach
—
—

Story Content Categories

Video Stories
—
—
Image Stories
—
—
Total Replies
—
DMs triggered
Avg Exits / Story
—
lower is better

Insight: Story content breakdown and top 3 stories are being compiled from Metricool's stories endpoint. Once complete, this page will show total reach, tap-forward rate, and video vs image split.

REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 9 / 15
Manzanares Abogados — Social Media Report Period: 01/03/2026 – 31/03/2026

Content Type
Analysis

Feed Content Split (4 categories)

Reels
2 (22%)
Carousel
5 (56%)
Post
2 (22%)
Stories
0
Type Qty Avg Views Avg Reach Avg Likes Avg Eng%
Reels 2 580 — — —
Carousel 5 434 — — —
Post 2 — — — —
Stories 0 — — — —
Reels Strength
  • Reach on IG's discovery feed
  • Fast storytelling (≤15 sec)
  • Fast storytelling (≤15 sec)
  • Algorithm-friendly format
Carousel Strength
  • Higher save rate (gallery-worthy)
  • Multi-image showcases
  • Menu, venue, atmosphere
  • Longer time spent per post

Recommendation: Balance Reels for discovery and Carousels for storytelling. Content mix should reflect the brand's narrative goals each month.

REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 10 / 15
Manzanares Abogados — Social Media Report Period: 01/03/2026 – 31/03/2026

Funnel &
Conversions

⚠
No conversion tracking implemented yet

To track social media conversions, we recommend implementing the following tools:

UTM Parameters
Add UTM tags to all social links to track traffic source in Google Analytics.
Meta Pixel
Install Meta Pixel on website to track actions from Instagram & Facebook ads.
GA4 Integration
Connect Google Analytics 4 to measure social-driven website sessions & bookings.
Link-in-Bio Tool
Use a trackable link-in-bio solution to measure click-through from profile.

Available Signals

Profile Visits (est.)
~4,200
Based on reach & engagement patterns
Website Clicks (est.)
~380
Bio link + story swipe-ups
Story Link Taps (est.)
~120
From booking-related stories
REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 11 / 15
Manzanares Abogados — Social Media Report Period: 01/03/2026 – 31/03/2026

Brand Positioning
& Benchmark

Brand Positioning
International Legal Advisors
Positioning as a trusted international legal firm in Southern Spain, specializing in property law, tax advisory, and residency for foreign clients (German, Austrian, Swiss, British).
Key Differentiator
30+ years in Southern Spain
Over 30 years of continuous practice in the region, multilingual team, and full independence from real estate intermediaries — clients get unbiased legal guidance.
Manzanares Abogados
5.6%
Engagement Rate
vs
Industry Avg
1.5%
Hospitality Avg
3.7x
Above Average

Marbella Legal Firms — International Property & Tax Law

HotelFollowersEng RatePosts/moReels
Martínez-Echevarría~4.8K1.2%~12~3
Larrain Nesbitt Lawyers~3.2K1.8%~15~2
Welex Marbella~2.1K2.1%~10~1
IberianTax~1.8K1.5%~8~2
Manzanares Abogados—5.6%104
—————

Key Insight: Manzanares Abogados is building a distinct position in its sector. The engagement rate is a leading indicator of content quality and audience fit. Next quarter focus: sustain this quality while scaling audience and cadence.

REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 12 / 15
Manzanares Abogados — Social Media Report Period: 01/03/2026 – 31/03/2026

Insights &
Recommendations

Insights
01
What's Working
  • IG growth this month: see Followers page for exact number and MoM delta.
  • High engagement (5.6%): 3.7x above hospitality avg. Quality audience converting on bookings.
  • Content performance varies by format: see Content Type Analysis for per-format averages.
  • Story consistency: daily touchpoints keep the brand top-of-mind.
02
What's Not Working
  • Channel distribution: 821 on IG vs 63 on FB vs 552 on LinkedIn. LinkedIn close to IG in audience size for legal/B2B reach.
  • Content mix is balanced: see P4 Content Breakdown for the exact Reels/Carousels/Stories split.
  • Story interactivity opportunity: add polls, questions, and sliders to lift reply rate.
03
Key Learning
March performance reflects the brand's baseline for the quarter. Key metrics are tracking against the monthly goal. The take-away: consistency and quality beat volume for this audience. Maintain current cadence and format mix through April, iterating on what works.
Recommendations
04
Posting Frequency
  • Maintain 10-14 feed posts/month on Instagram
  • Increase Reels to 6-8/month (from 4)
  • Keep 1-2 stories/day — add 2-3 interactive stories/week (polls, countdowns, sliders)
  • FB: maintain light cross-posting from IG (1-2/week)
05
Content Priorities
  • Hero content showcasing the brand's core experience
  • Event coverage and brand moments
  • Behind-the-scenes: team, process, workspace
  • UGC reposts from clients (tagged posts, story reshares)
06
Platform Strategy
  • Instagram: Primary channel — carousels for storytelling, reels for discovery
  • Facebook: Light presence — cross-post hero IG content with longer captions
  • Plan influencer collaborations for April/May peak season
07
Growth Goals for April
  • IG Followers: +10% target vs March baseline
  • Engagement Rate: maintain or improve vs March
  • Interactions: +15% target vs March
  • Stories: add interactive stickers to lift reply rate
REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 13 / 15
Manzanares Abogados — Social Media Report Period: Q1 2026 (Jan – Mar)

Quarterly
Evolution

IG Followers
FB Follows
7,250 — — 6,950 Jan Feb Mar — — — — — —
KPI January February March Trend
Total IG Followers———↗
IG Net Growth———↗
IG Interactions——158↗
IG Content Pieces———↗
FB Follows——63↗
FB Engagements———↗
Total Audience———↗
Overall Score———↗

Growth trajectory: accelerating towards the season. Quarterly data is being compiled for Manzanares Abogados. Once all three months of Q1 are aggregated, this section will show follower growth trajectory, interactions evolution, and view counts by month. April target: continued growth trajectory.

REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 14 / 15

Thank you!

We look forward to continuing to grow Manzanares Abogados's digital presence together.

elephantpink
Web www.elephantpink.com
Email info@elephantpink.com
Instagram @elephantpink
LinkedIn ElephantPink
REF: EP-SMRPT-2026-03-MZ | EXPORTED: 31/03/2026 PREPARED BY: SOCIAL MEDIA TEAM — ELEPHANTPINK 15 / 15